ChewGood
Services
Brand Strategy
Art Direction
Client
ChewGood
Location
ESP, Barcelona
Year
2025
Credits
Strategic branding project developed during a master’s degree, focused on the creation of ChewGood, a conceptual brand of functional chewing gums with vitamins. The work centered on the development of the naming, value proposition, and positioning within the wellness sector, exploring how to transform an everyday gesture, chewing gum, into a practical wellbeing experience. The identity was designed to feel fresh, accessible, and close to a young audience, standing out from traditional supplements.
Info
Branding project for ChewGood, a conceptual brand of functional chewing gums with vitamins, developed during a master’s degree. The proposal combines naming, packaging, and visual identity to position the product as an innovative and practical alternative to traditional supplements. With a fresh and contemporary tone, the design aims to convey health, energy, and pleasure in one single everyday gesture.
